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IN spite of the challenging impact of the pandemic over the past couple of years, many property developers still managed to record stellar sales performances.

Many industry observers and even analysts will agree that the Home Ownership Campaign (HOC) was a huge sales catalyst for 2020 and 2021.

With the HOC ending on Dec 31, 2021, the question on everyone’s minds is how will developers perform in 2022?

Savills Malaysia Sdn Bhd group managing director Datuk Paul Khong believes that without the extension of the HOC, all benefits given would cease to be carried through into 2022.CLICK TO ENLARGE

“In the new year, we expect primary market sales to be relatively slower, at least in the first quarter,” he tells StarBizWeek.

“This is because many genuine homebuyers would have rushed and acted to purchase their first home, while upgraders would have gotten a better unit in the fourth quarter of last year already,” Khong adds.

KAF Equities Sdn Bhd says an extension of the HOC would have been an added catalyst for property developers.

“A property stimulus like the HOC had encouraged home purchases since it was first announced in 2020 during the pandemic.

“As we approach the endemic stage of Covid-19, one of the avenues to reflate the overall economy is to continue to extend the stimulus to the property sector.”

KAF Equities says this is because the property sector has a multiplier effect on the overall economy, especially the banking, insurance and construction sectors.

Nevertheless, the research house says developers will likely be looking at stronger sales in 2022 from more aggressively planned launches in the year.

“Their working assumptions exclude the HOC extension. Any easing measures like the extension of the HOC would be an added catalyst to a stronger property outlook in 2022.”

KAF Equities adds that residential volume had picked up in the first nine months of 2021, with higher average transacted prices at RM389,000 per unit.

This is comparable to pre-pandemic levels, where transacted prices averaged RM345,000 per unit over the same period.

“We believe the property upcycle will continue to strengthen and stronger sales would follow. Developers’ nine-month 2021 sales are already ahead of expectations, despite the lockdowns during the third quarter of last year.

“The fourth quarter of 2021 would likely be a stronger quarter from the lifting of economic restrictions. This may be followed by higher pre-sales targets for 2022.”

KAF Equities says it is maintaining its pre-sales growth target for developers under its coverage at around 19% or RM11.5bil in 2022.

“Stronger sales growth would eventually trigger a narrowing in discount to the sector’s revalued net asset value.


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